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Aetna’s View of Payor & Provider Marketing Practices – Good, Bad and Ugly

Aetna’s View Of Payor & Provider Marketing Practices – Good, Bad And Ugly

About the Program

Grow Brand Equity and Increase Patients

In today’s highly competitive healthcare market, provider and payor marketing practices are vital to grow brand equity and increase patients / members. John Stockton will review Aetna’s Accountable Care Organizations’ growth, how the ACA is impacting payor marketing practices in general, and their review of current provider marketing tactics to grow brand / increase volumes.

Event Details

Date: November 9, 2016
Time: 4:00pm to 5:30pm

Rockhurst University
Conway Hall, Room 103
 1100 Rockhurst Road
Kansas City, MO 64110 [MAP]


This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door. 

Limited Student Scholarships are available. Click here if you’re interested.

Meet Our Speaker

john-stocktonJohn Stockton, Regional Head of Sales
Aetna Accountable Care Solutions

John Stockton has 29 years of employee benefits experience and joined Aetna in 1999. Since 2013, John has held the position of Regional Head of Sales for Aetna Accountable Care Solutions (ACS) and also serves as the national Director of Distribution for ACS. He oversees the sales strategy of the Mid America Region that focuses entirely upon membership growth into an Aetna Whole Health product model ACO (Accountable Care Organization) solution. John works closely with Aetna ACO partners including Memorial Hermann Accountable Care Network (Houston), Baylor Scott & White Quality Alliance (North Texas), Seton Health Alliance (Austin), Baptist / Health Texas (San Antonio), CHI in Omaha and Des Moines, INTEGRIS Health Partners (Oklahoma City), St. John (Tulsa), Texas Health Resources in DFW and Advocate / Rush in Chicago.

About the Brand

aetna-logoAccountable Care Solutions (ACS) from Aetna collaborates with providers in their transformation to value-based care models. Our data-driven focus on population health enables us to support providers as they assume risk, attract more members and are rewarded for the value they deliver. Through the years, providers have come to rely on us for a complete solution. They know they can depend on us to be there every step of the way—from initial transition discussions and assessments to implementation and beyond.

Event Registration

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