Past Events Archives - AMA Kansas City

Getting Sirius About Audience Segmentation: How Sirius XM Broke into Radio and Dominated the Air

Tuesday, May 21 | Time: 9:00AM - 11:30AM
ON AIR: Hear how Sirius XM understands audience segments, how they put them to best use and learn how to make them work for your upcoming campaigns - across any media channel.

Progressive Physician Marketing: Specialty Practice to Physician-Owned Hospital

April 4, 2019
AMA KC
Event, Past Events

Tuesday, May 7 | Time: 4:00PM - 5:30PM
Focus on how marketing practices differ for physician-owned hospitals and discover the healthcare marketing techniques that build both stakeholder value and brand.

Selling The Wine Cave, Not the Wine

March 26, 2019
AMA KC
Event, Past Events

April 23rd, 2019 | Time: 11:15AM - 1:00PM
Building the right consumer sometimes means getting your hands dirty. Listen to a seasoned marketing professional give his real-world account from the front-lines of Experience Design and pick up the 7 ideas that were so well-received it lead UMB to explore what the branch of the future looks like.

Fun & Games: Using Competition to Enhance Creativity and Collaboration among Teams

February 27, 2019
AMA KC
Event, Past Events

March 26th, 2018 | Time: 11:15AM - 1:00PM
Push the boundaries of work-place competition by using simple games to cultivate trust and empathy among your teams. Get the story and learn the techniques in this unique event.

Igniting the Match: Driving Primary Care Volume Through MyHealthKC.com

February 26, 2019
AMA KC
Event, Past Events

Thursday, April 4 | Time: 4:00PM - 5:30PM
Come and hear the development journey of AdventHealth and how they use MyHealthKC.com as a platform to match consumers with their ideal primary care providers using consumer segmentation.

Face to Face Marketing Workshop

January 16, 2019
AMA KC
Event, Past Events

Tuesday, February 26 | Time: 3:00PM - 5:00PM
In a digital marketing-focused world, it’s important to not forget that we are still 3 dimensional beings with 5 senses. From trade shows to branded environments, businesses put a lot of focus on making the most out of face to face opportunities.

All Marketing Clubs 2018 Holiday Happy Hour

November 14, 2018
AMA KC
Event, Past Events

December 13th, 2018 | Time: 4:30PM - 6:30PM
Kansas City's Marketing Clubs get together every December to celebrate a successful year of marketing. Join us to network, eat and - also be merry while you play your favorite Retro Arcade Games.

Myths and Mysteries of Price Revealed

November 13, 2018
AMA KC
Event, Past Events

January 29th, 2018 | Time: 11:15PM - 1:00PM
Product and service pricing is tough to get right. It goes without saying that setting too high a price point can create wasted opportunity while too low and you're leaving money on the table. This program will give your business a leg-up when it comes to pricing strategies.

Of Socrates, Plato & Aristotle: How Thought Leadership Drives Stronger Sales, Marketing & Corporate Ethic

August 22, 2018
AMA KC
Event, Past Events

August 28, 2018 | 11:15am - 1:00pm
Listen to masterful story-telling about the significance of the Disciplines of Market Leadership and how to use your company's strengths to your best advantage.

The Power to Imagine Better

August 20, 2018
AMA KC
Event, Past Events

September 25th, 2018 | 11:15am - 1:00pm
Marketing veteran Phill Bressler shows you how to push your brand beyond the expected and how to uncover new ideas in simple and unexpected ways.