About the Program
Implementing a Sound, Repeatable and Winning Digital Content Strategy
“If you don’t have a content strategy, you don’t have a digital strategy.”
Arrive ready to learn the tricks and tools the experts use to get their clients’ content noticed. Find out the why Google does what it does as it pertains to your content efforts. What to post, where and when to post it, how long to write and what to do about photos and video. Find out the difference between copywriting and content marketing. Get an in-depth view into the art of headlines, sub-headlines, titles, and silos. Learn what efforts are a waste of time and what areas are worth every moment of effort.
Content Strategy is more than just saying “Content is King: Start Blogging.” Having a repeatable process in place means that content creation is part of your corporate culture and the real work starts AFTER the content is written. The rewards of following tight, strategic process are far greater than just loosely and randomly loading copy onto your blog.
This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door.
Limited Student Scholarships are available. Click here if you’re interested.
Meet Our Speaker
Scott Schaper is the owner and founder of Unravel – a Lenexa-based digital marketing agency. Scott frequently tells his clients that if you don’t have a content strategy, you don’t have a digital strategy. “We are in the business of content because everyone’s life is digitally immersed in content,” Schaper says.
Besides implementing winning content strategies for dozens of clients, Scott is a regular speaker and teacher of Digital Strategy and Corporate Branding and the founder of UnravelCON – a digital marketing summit.
Scott was honored to be recently featured as the Face of Digital Marketing in Kansas City in 435 Magazine’s The Best of edition (Aug 2016).
Scott holds degrees in Business Administration and Psychology from the University of Kansas and enjoys cycling, swimming, cooking and taking in live music.
About the Brand
The Unravel Corporation was founded in 2008 and has quietly become a Kansas City leader in small business digital marketing. For small businesses all over the Midwestern US, the passionate team at Unravel implements sound content marketing strategy aimed at increased web traffic and greater business engagement.
Registration for this event is closed.