Storytelling is the latest buzz word in content marketing and communications, but how do you find and tell the best story for your company, project or new campaign?
Jolean Olson, Director of Development for Scenic Road, will share methods that any creative (or not so creative) professional can use to move past writer’s block to deeper engagement with your audience, including tips and tricks from the school of brand journalism, tapping into common themes, and harnessing emotion and authenticity. This presentation will share imagery and video best practices that apply to any form of storytelling.
About Our Speaker
Jolean Olson is an Emmy-award winning content producer. She has fifteen years of experience creating, writing, and producing a variety of content for the web, broadcast, and cable television. From digital branded content to talk shows, news, reality, lifestyle, and documentary, she believes story is the heart of all content and that story itself is an art form. Her work has appeared on networks such as DIY, PBS, and The Weather Channel, and she has worked on development teams tasked with creating new shows for HGTV, CNBC, TLC, Bravo, Food Network, and Destination America, among others.
About Scenic Road
Scenic Road was born as a collaboration of individuals with unique backgrounds and capabilities. The one thing we all agreed on was the lack of authentic branded content in marketing. Savvy client marketers understand the intimate connection consumers experience with authenticity. It creates loyalty and advocacy. That’s ultimately why we formed Scenic Road: to give marketers a partner in creating powerful content. To learn more about Scenic Road, visit our website.
Please note: This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door.
Limited Student Scholarships are available. Click here if you’re interested.