About the Program
Slicing and Dicing your Audience
The process of audience segmentation is not about just stats. It’s about finding your ideal customers and choosing the right way to interact with them. In an over-communicated world, finding a way to cut through the clutter is more difficult than ever. Understanding your audience segments – and how to make them work for your upcoming campaigns – is the difference between success and failure. Sirius XM uses their programming to slice and dice an audience into segments for advertisers from Amazon to Xbox, and everyone in between.
Sirius XM is the world’s largest audio entertainment company, and the premier programmer and platform for subscription- and advertising-supported audio products. With the recent addition of Pandora Media, the largest streaming music provider in the U.S., SiriusXM reaches more than 100 million people with its audio products and services.
In this seminar, you’ll hear how Sirius XM understands audience segments – and how to make them work for your upcoming campaigns in any media channel.
About the Seminar
The Annual Seminar is the premiere event in the AMAKC programming calendar, bringing marketing insight from some of the most successful companies in the world. Executive level speakers from brands like IKEA, Nike, Disney, Google, Southwest Airlines, and others have helped Kansas City marketers understand how to big brands run their integrated marketing communications campaigns.
This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door.
Limited Student Scholarships are available. Click here if you’re interested.
About the Speakers
Marc Richards, Vice President
As the former Publisher of well-known consumer magazines such as In Touch, Men’s Fitness and First for Women, Marc spent years witnessing first-hand the massive consumer behavioral shift from single copy to subscription purchase. Having seen the tremendous power of the subscription model across mediums, as demonstrated by the game-changing launches and executions of HBO (1974) and Netflix (1997), he turned his attention to the most recent media industry success-story, SiriusXM, and its +32% three year growth trajectory, prior to his arrival in 2014. Since then, he’s been focused on both better understanding the unique content value required to earn long-term, paid consumer support and how to best leverage that passion and commitment for the advertising community.
Barbara Gmerek, Sales Director
Barbara Gmerek is a Sales Director in Chicago for SiriusXM where she develops and executes audio marketing strategies and consistently leads the region in sales. Formerly a Vice President at Interep Radio, she worked with large radio station groups such as ABC, Entercom and Emmis as well as many privately held stations.
With over 22 years of advertising experience, Barbara has seen and directed companies and clients through massive changes in the audio landscape. During her career, Barbara has witnessed the emergence of satellite radio and has been a proud part of the evolution of a company that has grown to a $5.8 billion audio entertainment powerhouse.
Barbara enjoys spending time with her husband and 8 year old daughter. She can be reached at email@example.com.
About the Brand
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest audio entertainment company, and the premier programmer and platform for subscription- and advertising-supported audio products. With the recent addition of Pandora Media, the largest streaming music provider in the U.S., SiriusXM reaches more than 100 million people with its audio products and services.
John Holt, Co-Anchor
Fox 4 News
John Holt joined FOX 4 News in 1994. He co-anchors “FOX 4 News at 5 p.m.” and “FOX 4 News at 9 p.m.” John also serves as an investigative and special projects reporter for FOX 4 News. John has won numerous awards including Regional Emmy’s for anchoring, news writing, investigative reporting, general assignment reporting, and feature reporting. Media Mix, a media professionals group in Kansas City, named John its TV Personality of the Year in 2000, 2006, and 2008. In 2015 The Heart of America Boy Scout Council named John a Ewing M. Kauffman Distinguished Eagle Scout.
He graduated from the University of Kansas Schools of Journalism and Law, and previously worked at WIBW-TV in Topeka and KSNW-TV in Wichita.
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