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Innovation Fits like a Glove at Rawlings

KIA Diamond Club
Rawlings Gold Glove Award

Image courtesy Aleigh Thomas (http://www.aleighthomas.com/)

Over a lunch of traditional tailgating fare in the KIA Diamond Club at Kauffman Stadium, AMAKC members and other KC marketers got to the heart of the Rawlings’ beand, a subsidiary of Jarden Corporation. With a humbled beginning—a small sporting goods store in downtown St. Louis to today as a world-wide leading sporting goods manufacturer—Rawlings’ success is as unique and intricate as Salvador Perez’s catcher set.

Perez’s custom catcher set has become a best seller (sold as the Limited Edition Salvador Perez On Field Catcher’s Set).  As if you dreamed it, it came to fruition with input from Perez himself, especially on the coloring and pattern. From there, after a bit more finessing, it hit the shelves.

The session, led by Lindsey Naber, Director of Marketing, Key Accounts at Rawlings Sporting Goods, explored the brand’s continuous focus on industry and product innovations (like the S100 batting helmet line) as well as how the company has expanded its distribution strategy to encompass direct-to-consumer and international selling to continue moving the 128-year-old brand forward.

Rawlings’ unparalleled product portfolio is integrated into leagues and conferences of all skill levels. Passionate about developing distinct, authentic and market leading products, it relies on seeking and bringing in the right people to deliver these products, including the players themselves.

Eric Hosmer, Mike Moustakas, Alex Gordon, and other Royals favorites are Rawlings’ advisory players. Players who embody specific core values in the game, their character, and their integrity on and off the field.

Attendees were able to pose with the coveted Rawlings Gold Glove Award. Royals memorabilia, including Kansas City Star printing plates from World Series coverage, player posters, and more were given as door prizes.

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