About the Program
Get More Targeted
NextPage’s Director of Marketing Joel Hornbostel will demonstrate how IP Targeting is quickly becoming a better, cookie-less alternative for reaching audiences with digital advertising. IP Targeting is used to match the physical address of a recipient on a mailing list with a home computer or laptop IP address using a proprietary algorithm. Digital ads are delivered to the IP addresses, in an integrated campaign with the direct mail.
A local case study, using the addition of IP Targeting to a direct mail campaign, will be presented. This case study resulted in a 262% lift in response when IP Targeting was used. Other products using IP Targeting will be discussed: Venue Replay and Reverse Append.
This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door.
Limited Student Scholarships are available. Click here if you’re interested.
Meet Our Speaker
Marketing Director, NextPage
Joel Hornbostlel is the Marketing Director for NextPage, where he oversees their marketing, branding and event production. He is also in charge of the digital marketing channels for their clients including inbound marketing and IP Targeting. Prior to NextPage, Joel worked at BigShot Inbound as the Director of New Business Development, using an inbound marketing platform and methodology to help grow their clients’ base of customers. Leading up to working at Bigshot, Joel worked for over 20 years at Kansas City’s iconic alternative newsweekly, The Pitch, first a sales rep and then eventually publisher.
About the Brand
NextPage combines traditional print expertise with dynamic personalized digital marketing technologies to drive results. By leading our customers beyond the printed page to more effective and efficient communications with their customers, NextPage is redefining the printing industry.
NextPage specializes in direct mail, variable data printing (VDP), offset printing, email, personalized URL (PURL) marketing, 3D Targeting, multi-channel marketing, marketing automation (inbound marketing), analytics, PURLs and brand management.
NextPage is the result of a merger between three strong companies; Mail Print, Graphic Services Printing and L&L Manufacturing. When coming together we decided we wanted to be different. We wanted to deliver MORE. We help solve problems, mine big data, execute print and deploy the latest marketing communication technologies for better results and use of your marketing dollars.