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Marketing Leaders Discuss the Changing Relationship between Client and Agency and the Future of Marketing

Marketing Leaders Discuss The Changing Relationship Between Client And Agency And The Future Of Marketing

Register for the Event

Details

Date: Tuesday, August 25, 2015
Program: 11:30pm – 1:00pm
Venue: Google Fiber Space, Kansas City, MO
Address: 1814 Westport Rd, Kansas City, MO 64111 | Map

Cost

  • AMAKC Members: $25
  • Non-members:  $40  | Join AMA now!
  • Full-time Student: $25
  • Limited Number of Student scholarships available. Contact Cynthia at staff@amakc.com for more information

Description

Leading marketing experts from some of the largest and best known Kansas City based companies discuss the changing marketing landscape. The dynamic panel of distinguished marketers will discuss how the relationship between agency and client may be changing to having a family of marketing services available opposed to a single resource. Additionally, you’ll gain insight from these visionaries of marketing as they answer your questions about challenges marketers are facing and how to position ourselves for success in an ever evolving marketing environment.

Meet our Marketing Panelists

Kathryn Anastasio – SVP of Marketing/Director of Marketing, UMB
AnastasioAnastasio joined UMB in 2011.  She oversees the marketing activities for UMB Bank, as well as the Enterprise Sales & Service (ES&S) team.  She focuses on providing strategic marketing insight to the company to support its priorities and growth projections.  She sits on various leadership teams within the Bank to help the company drive overall growth and the future longevity of the Bank.

Kathryn has worked in the marketing field for over 22 years and has experience with both B2B and B2C.  She gives back to the community to help provide a foundation for future leaders.  She has volunteered with Junior Achievement for over 15 years, and is active with the PTA, Girl Scouts and Boy Scouts as her children are learning and growing.


Angie Davids – Director of Marketing, YRC
Angie_DavidsAngie Davids has spent the past 20 years building brands and leading marketing strategies in agency, non-profit, corporate and university settings.  Angie is currently the Director of Marketing at YRC Freight, where she leads marketing strategy, research, digital, internal and external communications, service marketing and employee engagement.

Angie is also the founder of Project 39, an organization she founded as a way to give back to the community, especially moms living in extreme poverty.  The organization is celebrating its 5th anniversary in 2016.

 


 

Melissa Hendricks – VP, Marketing – Cerner
melissa-hendricksMelissa Hendricks leads Cerner’s marketing and communications team. Her organization is responsible for stewardship of the company brand, earned and social media, internal communications, the company’s online presence, industry partnerships and market intelligence.
Hendricks and her team led the rebranding of Cerner’s corporate identity including redesign of the logo and tagline. In addition, her team has directed from concept to completion Cerner’s experiential marketing efforts including the HIMSS industry conference, which attracts more than 35,000 attendees each year, and the annual Cerner Health Conference, which has grown under her leadership to nearly 15,000 participants.

Prior to joining Cerner in 2005, she held marketing and sales roles with increasing responsibility at Cadbury Schweppes, Schering Plough and the Dairy Farmers of America.

Hendricks is active in the local community sitting on the Marketing Advisory Board for the University of Missouri-Kansas City. She’s a board member for Boys Hope Girls Hope, a non-profit that provides community resources to underserved youth. In addition, she’s on the marketing committee for Children’s TLC, an organization that provides early intervention services to children with disabilities.


Bradford Warner – Agspring, VP of Marketing
WarnerBradford Warner brings Agspring more than two decades of diverse experience with both business and consumer markets through results-based market, product/service and channel development. Warner’s work with agricultural information systems, consumer packaged goods, and sustainable food ingredients has spanned market planning, product development, business development and marketing communications roles.

Previous to Agspring, Warner founded 4Comm Marketing Insights & Solutions, a product development, market planning and operations consultancy.  Warner has also served a Director of Marketing for On Demand Technologies and Embarq Logistics where he also led the corporation’s private-label manufacturer, Premier Telecom Products.  Prior to that Warner held marketing, research and communications roles in the telecom, healthcare and entertainment industries.


Moderator: George Weyrauch, Rock Creative Network
WeyrauchWith over 25 years experience in the agency world as a Rainmaker, he has represented some of the top creative shops in business development and account management in the Midwest.

George has worked with and served regional and national clients that include Applebee’s, Yellow Freight, Hallmark Cards, Marion Merrell Dow, Missouri Division of Tourism, Kansas City Chiefs, Payless Cashways, AMC Theatres, Garmin, Omaha Steaks, Cordish Company (Power & Light District), Dairy Farmers of America, Helzberg Diamonds and many others.

Never satisfied with the “typical” agency pitch process, George launched ROCK Creative Network four years ago and flipped the sales process where instead of “selling” he now listens to the needs of marketing leaders. Through his network, he connects marketers with professionals, agencies and companies that provide the specific solution needed.

George is a Kansas City area native, living in Overland Park, Kansas. He has been very active in the advertising community serving on committees and boards with AAF-Kansas City, KCDMA, and AMAKC. George also believes it is very important to have a Servants Heart and is a guest speaker/teacher to universities and colleges throughout Kansas City metro area, helping prepare students for the next phase of their life in the business world. George serves on the board of his church, Impact Fellowship and on the communications committee for Gillis, helping at risk children.

 

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