About the Program
Build the Brand and Stake Holder Relations
That day, we will uncover progressive marketing practices used by KCOI and MidAmerica Heart & Lung Surgeons to build stakeholder relations / brand, how business development priorities are established, understand how marketing group practice differs from physician owned hospital tactics and learn what marketing tools are “working” to achieve patient volume success.
VENUE: Webster University
SIG Program beginning at 4:15. Networking before / after speakers. Light snacks & drinks provided.
All healthcare marketers and planners from physician groups, hospitals, payers and pharmaceuticals are welcome.
For more information, please contact AMAKC Healthcare SIG Co-Chair Vince Vandehaar (Avila University / VVV Consultants LLC) at (913) 302-7264 and/or Co-Chair Tessa Taylor (VVV Consultants LLC) at (920) 250-3722.
This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door.
Limited Student Scholarships are available. Click here if you’re interested.
About the Speakers
Craig Brenner, Marketing Coordinator
Kansas City Orthopaedic Institute
Craig serves as the Marketing Coordinator for Kansas City Orthopaedic Institute. KCOI is a physician-owned hospital that is the community’s only hospital dedicated solely to orthopedic care. As Marketing Coordinator, Craig handles all external and internal communication which includes developing the overall marketing plan, digital marketing campaigns, identifying public engagement opportunities, content development and management of KCOI’s social media accounts and KCOI website, and preparing and managing the marketing budget.
Before coming to KCOI, Craig served as the Public Information Officer for the City of Independence, Missouri and as a producer, audio engineer, and on-air talent at Sports Radio 810 WHB. Craig earned his B.S. in Broadcasting and Film at the University of Central Missouri.
Andrea Wyatt, Chief Operating Officer
MidAmerica Heart and Lung Surgeons
Andrea Wyatt MBA, CMPE serves as the Chief Operating Officer for MidAmerica Heart and Lung Surgeons (MAHLS) in Kansas City, Missouri. Mid America Heart and Lung Surgeons is comprised of 10 surgeons, 25 midlevel providers and is recognized nationally and internationally as a premier cardiothoracic and vascular practice. Andrea’s decade-long career has taken her into all facets of practice administration working with private practice, health system-owned practice, academic practice and combinations of those models.
Andrea received her B.A. in Business Administration with a Minor in Sociology from Graceland University, her MBA with a Healthcare emphasis from William Woods University and her Certified Medical Practice Executive board certification from the American College of Medical Practice Executives.
About the Brands
Kansas City Orthopaedic Institute
When you do one thing, and you do it every day, you become very good at it. For us, that one thing is orthopedic care, and we deliver true excellence in hospital quality, patient outcomes and compassionate care. As Kansas City’s only hospital dedicated exclusively to orthopedics, we raise the bar on clinical outcomes and quality measures, providing superior bedside care for patients having surgery and a comprehensive range of orthopedic services to meet all our patients’ needs.
Mid America Heart & Lung Surgeons
Located in Kansas City, MO, you will find our team to be among the most effective, accomplished and respected heart, lung and vascular surgeons in the United States. We pioneered the heart transplant procedure in the Midwest more than 25 years ago. Today, we are still at the leading edge of research, clinical trials and advanced procedures for our patients.
As leaders in the field of cardiac, thoracic and vascular care, we understand your concerns and worries. We look forward to helping you through this challenging time and to regaining a meaningful and productive life.