Product and Marketing Manager,
For over 20 years, Amy Merchant has been a leader in traditional brand marketing, product development and consumer activation and engagement. She is passionate about creating emotional connections between consumers and the brands, products and stores they love. Amy joined Hallmark in 2000 and has been a continuous innovator, delivering multi-media marketing campaigns and contemporary products built on consumer insights, data and creativity. Her ongoing work at Hallmark has engaged consumers across all marketing levers, along their ever-changing path to purchase, delivering customized experiences and positive results. Amy graduated from California Polytechnic State University, San Luis Obispo and currently lives in Kansas with her husband and two kids.