About the Program
The Future of Search Workshop
Google is changing every day. Even if you’re an SEO professional, it’s daunting to keep up with the constant state of change that is Google. It may be tempting to think that all these changes are just keeping the SEO and web industry in business…so-called “built-in-job-security.”
But Google’s changes are (almost) always for the good of their customers— searchers. Caring for their core audience means also taking good care of YOUR core audience. So take heart – and see where things are heading in 2018 and beyond.
Let Unravel President Scott Schaper guide you through the madness at this hands-on workshop.
During the session, Scott will explore how Google operates: what its endgame is and why it does what it does. He’ll also show you how you can stay on top of Google’s constant updates (organically), how to incorporate them into your SEO strategy, and how to smoke out your competition once and for all by playing “search” by Google’s rules.
- Learn Google’s TOP 3 Search Changes happening now
- Discover role of Content on your website
- Doing “Mobile” right
- Looking PAST the top spot on Google? (Whaaaat?)
- Systematically conquer the search positions your competitors currently own
Finally – throughout the presentation – Scott will give you the EXACT questions to ask of yourself, your marketing team or digital agency. Surprise them with your knowledge by forcing the right conversation to get the right results.
We know you’ll enjoy Scott’s affable, commonsense, and humorous approach to understanding how Google works and what you can do to master it for your business.
This event is open to members and non members of AMA. For those purchasing tickets with the membership discount, membership will be checked at the door.
Limited Student Scholarships are available. Click here if you’re interested.
Meet Our Speaker
The Unravel Corporation
Scott Schaper is the owner and founder of The Unravel Corporation, a digital marketing agency focused on Content Strategy. Unravel was founded in 2008 and has quietly become a Kansas City leader in small business digital marketing. With clientele all over the Midwestern US, Unravel helps businesses align their technological footprint with their brand.
Scott Schaper has been involved with the American Marketing Association for just nearly 4 years and Unravel is a proud sponsor of AMAKC
Scott holds undergraduate degrees in Business Administration and Psychology from the University of Kansas and enjoys cycling, hiking, cooking and taking in live music.
About the Brand
The Unravel Corporation was founded in 2008 and has quietly become a Kansas City leader in small business digital marketing. For small businesses all over the Midwestern US, the passionate team at Unravel implements sound content marketing strategy aimed at increased web traffic and greater business engagement.