Group Director of the Analytics & Insights Data Technology, Jerod Overley
Jerod Overley serves as the Group Director of the Analytics & Insights Data Technology team where he leads a team of seasoned analysts who help VML clients such as Gatorade, Colgate, PepsiCo, Ford, Hill’s, Kellogg’s, Kimberly-Clark, and Sprint understand and optimize their online presence through the application of advanced analytics and machine learning algorithms to derive actionable insights against their marketing activities, on-site performance and social channels.
As one of the fastest growing groups within VML, this team specializes in Analytics & Data Strategy, KPI & Measurement Framework development, A/B/n and Multivariate Testing, Social Listening & Research and Brand Command Centers (e.g. Gatorade Mission Control, Equinox FortNox, NRL Mission Control).
Jerod joined VML in 2017 after building and leading the Analytics & Insights group at Boehringer Ingelheim. Jerod brings over 20 years of data and analytics experience with the last 6 years dedicated to sales and marketing performance measurement. Prior to VML, Jerod was with Boehringer Ingelheim leading the Reporting & Analytics team through the development of an enterprise data warehouse, multiple CRM integration, and the standardization of reporting platforms.
Jerod graduated from Kansas State University with a B.S. in Business Administration and a M.S. in Business Intelligence and Advanced Analytics from Rockhurst University.