Vice President, Marc Richards
Marc is the VP, Central Sales for SiriusXM. As the former Publisher of well-known consumer magazines such as In Touch, Men’s Fitness and First for Women, Marc spent years witnessing first-hand the massive consumer behavioral shift from single copy to subscription purchase. Having seen the tremendous power of the subscription model across mediums, as demonstrated by the game-changing launches and executions of HBO (1974) and Netflix (1997), he turned his attention to the most recent media industry success-story, SiriusXM, and its +32% three year growth trajectory, prior to his arrival in 2014. Since then, he’s been focused on both better understanding the unique content value required to earn long-term, paid consumer support and how to best leverage that passion and commitment for the advertising community.